Welcome to what happens when real coaches talk honestly about AI. No hype, no silver bullets, just raw insights. In our recent AI Mastermind, we uncovered how coaches are experimenting with AI, what’s working (and what’s not), and why the human side of coaching still matters most. Discover the real tools coaches are using, the shocking stats that raised eyebrows, and the deeper ethical questions shaping the future of coaching. From ChatGPT vs Claude to energy alignment and authenticity, this candid conversation reveals how to use AI intelligently, without losing your humanity. If you’ve been wondering how to adapt, what to automate, and what to never outsource, this is your guide to thriving in the AI era as a transformational coach.

The AI Conversation Coaches Are Having Behind Closed Doors

Groundbreaking 2025 research reveals a troubling paradox: AI mental health chatbots improve users' knowledge while simultaneously destroying their confidence and self-efficacy. This comprehensive analysis of recent studies, including a randomized controlled trial with 285 participants, exposes how AI delivers instant solutions that create learned helplessness rather than building genuine capacity for change.
Discover why users rate AI as "empathetic" while missing real growth, how convenience is causing competence to atrophy across coaching and leadership, and the ethical boundaries between AI's safe zone (information delivery) and danger zone (transformational work). Learn about the emerging market divide between AI-enhanced coaching and premium human transformation, plus actionable insights on how coaches and practitioners can remain irreplaceable by focusing on lived experience, contextual judgment, and genuine challenge rather than information delivery.
Essential reading for coaches, therapists, leaders, and anyone using or considering AI tools for human development work. Includes peer-reviewed research citations and regulatory considerations from the EU AI Act.

Is Your Use of AI Making You A Worse Coach?

How to become visible to Ai and how it differs from SEO.Written by Gabby Button - Coaching & Leadership Expert | Guiding Coaches & Leaders to Uncover Their Unique Expertise, Package and Deliver It with Impact, and Lead Confidently in the AI Era | Researcher in AI & Coaching Visibility

How do we know what Ai knows about us?

Learn how coaches can future-proof their practice by turning lived expertise into a visible body of wisdom that AI can’t replicate. Author: Gabby Button, Coaching & Leadership Expert, and Researcher Ai & Coaching Visbility

Written by Gabby Button - Coaching & Leadership Expert | Guiding Coaches & Leaders to Uncover Their Unique Expertise, Package and Deliver It with Impact, and Lead Confidently in the AI Era | Researcher in AI & Coaching Visibility. On LinkedIn? Lets connect.

Standing Out in an AI-Driven Coaching World

A much needed reminder that AI can support your coaching but only after you’ve done the work to define what’s truly yours.

Ai Doesn't Know What You Know

AI may seem like a neutral tool, but beneath its code lies a web of biases, quietly shaping your thoughts, steering your decisions, and leaving you to wonder if you’re really the one in control

The Subtle Trap: How AI’s Biases Shape Your Decisions Without You Knowing  

Ai’s fast, but can it guide like you? Your visual models turn chaos into clarity, making sure your clients know who’s boss. Hint: it’s not the Ai.

Ai Can Replicate Knowledge, But Can It Capture Your Expertise?

Discover how AI is reshaping coaching and how you can use it to amplify your unique wisdom, creativity, and intuition, helping you make a bigger impact in this rapidly evolving space.

Ai in Coaching: Is it Time to Panic or Get Excited? (Hint: It’s Both!)

If you haven't yet, it's time to jump on board with ChatGPT as your ultimate VA! Ready to see how?

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