Our Vision
A world where coaches are seen, valued, and thriving. Doing work they love and changing lives with confidence and joy.
Our Mission
To expertly guide coaches to recognise and embody the true value of their lived experience and expertise, shape it into offerings that deliver real results, connect deeply with the clients they’re here to serve, and build a business that reflects their brilliance.
Our Why
If you’re reading this, chances are you care deeply about coaching and you’ve already invested a lot of time, energy, and heart into developing your skills. Perhaps you’re a seasoned practitioner ready to build a stronger business foundation, or maybe you’re newer to coaching but determined not to waste years figuring it all out alone.
Wherever you’re starting from, we want you to know this. You’re in the right place.
We’re Gabby Button and Deb King - two coaches, facilitators, and business owners who have spent decades immersed in this field.
Between us, we’ve:
- Trained thousands of leaders, coaches, and entrepreneurs across the globe
- Designed and delivered pioneering programs in management, leadership, and coaching
- Helped organisations of every shape and size create meaningful, measurable outcomes
- Guided individuals to build businesses that reflect their purpose and expertise
At Coach Training Campus, we work with coaches who are committed to creating real impact. Coaches who know they have something valuable to offer and who are ready to package, position, and deliver that value in a way that feels professional and sustainable.
Why? Over the years, we’ve seen too many talented coaches struggle to get traction. They work hard, learn endlessly, and give generously but somehow, the results don’t match their potential. They get stuck in cycles of overthinking, undercharging, or second-guessing themselves.
Our mission is to change that. We believe coaching can be both transformative and commercially successful. You shouldn’t have to choose between doing work you love and running a business that thrives.
More than ever, this moment matters. The world of coaching is shifting rapidly. Artificial intelligence and automation are already reshaping how people access information, set goals, and solve problems. In the next five years, these changes will only accelerate.
We believe that while technology can offer answers and efficiencies, it can’t replace the depth of human connection, intuition, and presence that great coaches bring.
The future will belong to coaches who are willing to evolve, who can blend the best of emerging tools with the irreplaceable value of authentic, human partnership. Coaches who know how to demonstrate their credibility, communicate their unique contribution, and confidently lead clients to meaningful results.
We work with coaches who are ready to do just that! We specialise in helping coaches turn deep expertise into structured offerings, standout messaging, and powerful client results. Work that AI can’t replicate and clients can’t ignore.
Why? Because in a world full of fast answers and automated solutions, the work of a skilled human coach, someone who can see you, challenge you, and walk alongside you, has never been more essential.
Coaching changes lives. Let’s make sure yours is one of them.
Meet Your Guides
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About gabby button - Award Winning Leadership Facilitator & coach
Gabby began her career as an accountant. Someone who loved numbers, systems, and finding clarity in the midst of complexity, but even early on, it wasn’t only the spreadsheets that held her attention. She was fascinated by how people worked together, what motivated them, and how great teams could achieve so much more than the sum of their parts.
Over time, that curiosity expanded far beyond accounting. Gabby became known for her ability to create strong results and deep engagement wherever she worked. Whether she was leading operations, finance, or business development, people noticed that her teams didn’t just meet their targets, they felt inspired to contribute and grow.
This passion for unlocking human potential led her to immerse herself in the field of adult learning and development. Gabby spent years studying what helps adults thrive in their professions and businesses, how they learn best, and how organisations can create cultures where people do work that matters. She acquired extensive knowledge in learning design, facilitation, and andragogy (the science of adult learning) and she was committed to bringing these insights into the world in practical, transformative ways.
Her work designing and delivering pioneering programs in management, leadership, and entrepreneurship reflected this commitment. She trained thousands of managers, founders, and professionals across industries and clients spanned organisations of every size from startups to multinationals.
Gabby’s talent for translating complex ideas into simple, actionable frameworks earned her recognition as an award-winning facilitator. Clients valued her for her ability to challenge old thinking while making learning accessible, engaging, and immediately relevant.
As her career evolved, she discovered that coaching was the bridge that connected all the pieces she cared about - purpose, performance and the potential for human beings to achieve what matters most.
Her unique research into what made coaching effective and why so many coaches struggled to build sustainable businesses became a defining focus of her work.
Over time, Gabby became, as some described her, “an accidental expert” in the field of coaching.
Through all these experiences, she never lost sight of one core belief: that the future belongs to those with the courage to create something better, to share their expertise in practical ways, and to lead not just with systems and knowledge but with humanity and a deep understanding of what makes people tick.
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About Deb king - Award Winning Coach & Leadership Ambassador
Deb’s early career unfolded in the club industry, where she managed national promotions and hospitality venues in London and Australia. She was known for her vibrant energy and her love of music, movement, and the joy of bringing people together.
She was the life of the party, the woman with a spark in her eye who could turn any event into something unforgettable. Her love for music, dance, and the joy of bringing people together was her first calling.
Whether it was a packed nightclub or a major event, Deb thrived in environments where she could create experiences that sparked connection and celebration.
Over time, something deeper began to stir, she began to feel the pull of something more. She started asking bigger questions about purpose, growth, and how to help people move beyond surviving to truly thriving.
When Deb discovered coaching, over twenty years ago, it felt like a calling she could no longer ignore. Here was a profession that wove together her love of human potential, her belief in joy as a catalyst for change, and her commitment to helping others live fully expressed lives.
Since then, Deb has guided thousands of people through coaching, training, and mastermind experiences across the globe, from Tonga to Bali, Costa Rica to Australia. She became one of the first facilitators of accredited workplace coaching programs in Australia and contributed to raising professional standards through her involvement with organisations like the International Coach Federation.
Her clients often describe her as someone who can ignite a spark in any room. She is known for her fierce belief in what’s possible and her ability to help people reconnect to their purpose, confidence, and sense of fun.
Where it All Started
Deb and Gabby met during the global pause of 2020, where they each found themselves re-evaluating what mattered most.
For Deb, it was a season to reflect on how she could make the greatest impact. For Gabby, it was an opportunity to look back on decades of research, program design, and leadership and ask what the next evolution of her work should be.
Their initital conversations centred on the coaching industry. About how much promise it held, how many coaches were passionate but underprepared, and how the landscape was about to be reshaped by emerging technologies and changes in the way of doing business.
Deb immediately recognised that Gabby’s frameworks and research were the missing link - practical, evidence-based structures that could help coaches not only transform clients but build credible, commercially strong businesses.
Gabby saw in Deb a visionary leader and exceptional coach with the energy, heart, and creativity to make this work accessible and inspiring. They realised that between them, they had the experience, insight, and drive to create something new. A place where coaches could learn to blend wisdom, strategy, and structure, and step confidently into the future.
Together, they launched The Wisdom Playground. A space for forward-thinking coaches during lockdown to evolve and grow, and in 2023, it transitioned into Coach Training Campus.
Today, it’s a place where coaches come to finally make sense of everything they’ve learned, shape it into something clear and powerful, and build a business that feels true to who they are and what they’re really here to do.
But Wait There's More!!
We believe that too many skilled, passionate coaches are being let down by an industry that promises quick fixes and easy answers.
Again and again we see coaches spend thousands, often tens of thousands on marketing formulas and surface-level solutions that fail to create real traction. We've watched brilliant practitioners question their worth, not because they lacked talent, but because they lacked clear, structured, committed support to turn their expertise into credible, impactful coaching, training, offers and businesses.
For us, this work is about more than just helping coaches make a living.
🏆It’s about raising the bar for the entire industry.
🏆It’s about ensuring that the current and future generations of coaches have what they need to be successful, not just in their own businesses but in the lives of the people they serve.
🏆It’s about championing the power of feminine leadership, curiosity, creativity, joy and connection.
🏆It’s about standing up for the irreplaceable value of human coaching, especially now, as Ai and automation change how people access information and set goals.
Because while technology can offer efficiency and answers, it can never replace the feeling of being seen, heard, and challenged by another person who believes in your potential.
That’s the work we’re here to do.
And we’re so glad you’re here to be part of it.
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