

The coaching community where experienced women finally turn real expertise into a sustainable business.
You have spent years building real expertise. You have trained, practised, and shown up for your clients and yet the business side has felt harder than it should.
The community is for experienced women coaches, practitioners and consultants who are serious about finally building a real business with the right people and right support around them.
Built for Women Who Already Know Their Stuff
Designed for experienced women, typically 50+ who bring deep expertise to their work but want the right environment to turn that expertise into a business that actually works.
You have real knowledge and experience but your business hasn't caught up yet
You're transitioning from a corporate career and want to build something genuinely yours
You're tired of starting-from-scratch advice that doesn't apply to where you are
You want practical guidance from people who understand business, not just coaching theory
You're done consuming and ready to implement — with real support around you
You're ready to build seriously, surrounded by others doing the same
Everything You Actually Need. Nothing You Don't.
Not just marketing tactics or mindset work. The full ecosystem of building a professional coaching business.
01 - Expertise & Positioning
Move from 'general coach' to recognised expert. Turn your experience into your most powerful business asset.
02 - Offer Design & Packages
Stop selling sessions. Build real coaching packages and signature programs that work for clients and your life.
03 - Business Model & Sustainability
Price properly. Build predictable income. Design a model that doesn't burn you out.
04 - Clients & Communication
Explain what you do with confidence and attract aligned clients without feeling salesy.
05 - Visibility & Marketing
Build authority through clarity, not cookie cutter tactics and funnels.
06 - Human + AI Integration
Use AI to amplify your expertise, not replace it. Your knowledge becomes visible, scalable, and powerful.
The coaches who struggle in an AI-driven world are not the ones AI replaces. They are the ones AI can't find.
Coaches who don't understand how AI sees, evaluates, and surfaces expertise will become invisible while those who do will rise to the top.
AI Visibility — Being Found
How AI assesses credibility and relevance — and what that means for your online presence
How to structure your messaging so AI accurately represents who you are
Why clarity of expertise is now an AI visibility strategy, not just a marketing one
What makes some coaches increasingly visible and what quietly makes others disappear
Using AI as a Competitive Advantage
How to capture the knowledge that currently lives only in your head and make it work for you
AI tools and workflows that save time without diluting your voice or thinking
The difference between coaches who use AI as a shortcut and those who use it strategically
Regular updates on what's changing, honest guidance on what matters and what to ignore
Decades of Research. Ongoing. All in One Place.
Most coaching communities run on opinion. This one runs on data, real research conducted across hundreds of coaches in fifteen or more countries, specifically designed to understand what creates sustainable businesses and what causes failure and it doesn't stop. It is ongoing.
10+ Years of original research into coaching business success and failure
1,000+ Coaches trained and studied across the research programme
15+ Countries represented in the ongoing research base
The findings are not shared as papers or theory. They are translated into direct, practical guidance on positioning, offer design, pricing, client communication, and how to show up in a market that is noisier and more competitive than ever. Real findings with real application and real results.
Stop figuring it out alone. Join a community of capable women building serious coaching businesses, backed by real research, practical expertise, and each other.
