Author: <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/gabbybutton/">Gabby Button</a>Let's talk about the "n" word in the coaching world - Niche. Many of us have heard that we must find our niche to succeed, but this can hinder progress more than you think, for example: I had a chat this week with an awesome coach. She's got a background in psychotherapy and crafted her own genius way to help folks dealing with drug and alcohol addiction. She is a powerful trailblazer! To grow her business and make a bigger impact, she decided to get some expert support. But guess what? The marketing gurus she hired had a seemingly simple answer: "Just pick a niche."&nbsp;This was not helpful to her and made her feel stuck, and really tired of that advice. Here's the kicker - while niching is fantastic for targeting a specific audience, it's not the be-all and end-all from the get-go. It shouldn't halt your progress or leave you feeling drained, stuck, and questioning your abilities. So, what's the alternative? 🤔 🔑 Step 1: What Problems Do You Solve? Instead of boxing yourself in right away, begin with the problems you excel at solving. What challenges can you uniquely address? Your expertise lies in your ability to make a difference, not in being confined to a narrow niche. 🔑 Step 2: What Problems Do Clients Pay To Solve? Identify the problems people are willing to invest in solving. Let's face it, while you might be passionate about helping everyone, not everyone will be willing to invest in the solutions you offer. Focus on problems with value in the market. 🔑 Step 3: Who Are You Attracting? As you start working with clients, observe who is naturally drawn to your approach. This will give you insights into your potential audience and possible niche. You're essentially letting your niche emerge organically. 🔑 Step 4: Are You Making Money? Once you start gaining traction and generating income, you'll have more information about your clients and can refine your niche. At this stage, you niche should be more obvious and the purpose of refining your niche will be to enable more targetted marketing. Remember, growth isn't linear, and success isn't always about boxing yourself in right from the start. It's about evolving, adapting, and responding to what the market needs. Niching is a tool, not a shackle. So, to all the coaches out there who feel trapped in the "niche dilemma," take a breath, and consider a more fluid approach. Your journey is unique, and your niche should naturally evolve as you impact lives and thrive. 💪🌟&nbsp;

If 'expert' advice is causing you more stress than success, maybe it's time to try something different.

Why 'Finding Your Niche' Could Be The Worst Advice You've Ever Received & What To Do Instead!

Learn what traditional coaching and business schools don't teach.

Why 'Finding Your Niche' Could Be The Worst Advice You've Ever Received & What To Do Instead!

Why 'Finding Your Niche' Could Be The Worst Advice You've Ever Received & What To Do Instead!

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