<h2 id="b4d3af50-2bcc-49b6-a143-c8d95bb49e67" data-toc-id="b4d3af50-2bcc-49b6-a143-c8d95bb49e67" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Welcome to what happens when you get coaches in a room to talk honestly about AI.</h2>At our recent AI Mastermind, we explored how coaches are really engaging with AI, what they’re thinking, what’s working (and what’s not), what they’re experimenting with, and how it’s beginning to show up in their work.Welcome to what happens when you get coaches in a room to talk honestly about AI. No sales pitches, no silver bullets, just the messy, fascinating truth.<h2 id="861b2521-3128-435a-900f-1bc0b8f7b02e" data-toc-id="861b2521-3128-435a-900f-1bc0b8f7b02e" style="font-size: 24px; font-weight: 600; line-height: 1.2;">First, The Relief</h2>If you're feeling behind on the AI train, here's your permission slip: You're not. While the tech bros are screaming that coaching is about to be replaced by bots, the actual data tells a different story. Adoption is slower than predicted. Skepticism is healthy and widespread. And industry experts say it'll take a decade for coaching to catch up to where AI is today.Translation? You have time to be smart about this, not just fast.When we asked coaches to rate their AI knowledge from 1-10, most landed between 1-6. And you know what? That's perfect. Because the ones charging ahead without thinking are the ones publishing AI hallucinations without checking them first. (Yes, that's actually happening. We'll get to that horror show in a minute.)<h2 id="1174c8d2-bc5e-4ade-a406-7e9f791b4039" data-toc-id="1174c8d2-bc5e-4ade-a406-7e9f791b4039" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Plot Twist Nobody Saw Coming</h2>The myth: AI is coming for your coaching business. The reality: AI can't do the one thing that matters most. Turns out, coaches are using AI for all the admin stuff they've always hated - scheduling, notes, content grinding, email sequences. But the actual transformation? The breakthrough moments? The art of holding space? That's staying gloriously, irreplaceably human.As Gabby said: "AI is good at transactional, informational, but NOT transformational."Think about it.<ul><li>When was the last time a chatbot made you cry with relief because it finally saw you?</li><li>When did an algorithm call you on your BS in a way that cracked you open?</li></ul>Never. And that's your competitive advantage right there. As one coach said <span style="color: rgb(20, 20, 19); font-size: 12pt; font-family: Roboto, sans-serif; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"I just thought I was always right. I didn't know ChatGPT never actually disagrees with me."<h2 id="f07f628e-b674-412c-b62b-a6fd794d454a" data-toc-id="f07f628e-b674-412c-b62b-a6fd794d454a" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Tools Everyone's Actually Using</h2><ul><li>ChatGPT versus Claude sparked some interesting debate. While ChatGPT still dominates usage, several coaches are switching to Claude and finding it delivers better, more nuanced responses, especially for longer content and complex thinking.</li></ul><h2 id="97de43a9-8dfc-4bd0-beef-5aeb66f30536" data-toc-id="97de43a9-8dfc-4bd0-beef-5aeb66f30536" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Other tools getting attention:</h2><ul><li>Opus Clips for turning long videos into 30-50 short clips automatically (one coach shared: "I pause more deliberately when recording now, so AI can identify key moments better")</li><li>Fathom for note-taking that doesn't make everyone laugh at its inaccuracy</li><li>Sintra for multi-agent content and research</li><li>ZenithOS for teaching AI to actually know your voice</li></ul>The pattern? Coaches are getting strategic about which tool does what best, rather than relying on one platform for everything.<h2 id="419fbfab-2b18-4a29-b2ad-25ec58dd3f5b" data-toc-id="419fbfab-2b18-4a29-b2ad-25ec58dd3f5b" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Stat That Broke Everyone's Brain</h2>Ready for this? 49% of people using AI to create content don't check it before publishing. Let that sink in. One coach didn't mince words: "That's not scary, that's stupid."Because here's what nobody tells you: AI walks a tightrope between copying (plagerism) and hallucinating (making things uo), and if you're not checking its work, you're essentially playing Russian roulette with your credibility. The price of convenience? Your reputation.<h2 id="a10e5e81-0aa0-4459-8740-582457b85490" data-toc-id="a10e5e81-0aa0-4459-8740-582457b85490" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Energy Thing (AKA Why Your Vibe Matters More Than Ever)</h2>One coach said: "If you're using AI to communicate, there's going to be an energy disconnect. People can sense inauthenticity." Another added: "We are energetic beings. AI cannot replace that. 100 years of technology hasn't nullified a million years of evolution."This isn't woo-woo, it’s strategy. Your ability to read a room, sit in discomfort, intuitively know when to push and when to back off, hold space for transformation, that's not in the training data. That's you. That's what clients will pay premium prices for when everyone else is competing on AI-generated content.<h2 id="5dd383b9-0b84-4a22-bd82-978819e06042" data-toc-id="5dd383b9-0b84-4a22-bd82-978819e06042" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Dark Stuff We Need to Talk About</h2>The conversation took a sobering turn when someone brought up the recent case of a child who died by suicide after using ChatGPT as a therapist. Then we talked about sexualized AI companions being marketed to tweens and the fact that 1 in 200 young people are experiencing AI-related sextortion. These aren't small concerns. This is the shadow side we need to keep illuminating as we figure out how to use these tools responsibly.<h2 id="afefcb63-08d8-41e1-8cf8-3c861b0ff82f" data-toc-id="afefcb63-08d8-41e1-8cf8-3c861b0ff82f" style="font-size: 24px; font-weight: 600; line-height: 1.2;">What's NOT Working</h2>Let's be honest about the failures:<ul><li>Email management? Still a hot mess. No clear AI winner yet.</li><li>Note-taking? One coach laughed: "The notes are comical. I'm like, were we in the same meeting?"</li></ul>The workaround? Take your transcript, drop it into Claude or ChatGPT, and ask it to summarize. Better results, less comedy.<h2 id="89344fbe-de67-4231-831b-e175fdfe9044" data-toc-id="89344fbe-de67-4231-831b-e175fdfe9044" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Market Split (And Why It's Not All Doom and Gloom)</h2>Research shows a two-tier market emerging: low-cost AI-augmented coaching versus premium human-led transformation. But here's the optimistic take: "AI might expand the market by reaching people who were tepid about coaching before. There's a whole new market opening up for us."The concern? "I'm hopeful the people here will do this with integrity, but I'm scared of the weekend warrior coaches who tick a box and use AI to dilute the industry." This is exactly why we need to lead this conversation, not follow it.<h2 id="c6f88932-b39e-4ecc-b7e0-26930b9fccc1" data-toc-id="c6f88932-b39e-4ecc-b7e0-26930b9fccc1" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Wisdom Worth Writing Down</h2>"AI is inherently past-based. It learns from what came before. It's not visioning, it's not imagining the future. That's our power as humans. Use AI as fuel for that power, don't mistake the tool for the thing.""Never take things at face value. If you haven't verified it, don't believe it. Teach your clients this too.""Lead with heart and automate the rest." (Yes, that's an actual book title from one of our participants.)"Get AI to know you. Not just you knowing AI."<h2 id="e0fe13c8-a26c-4748-a20e-ecb152dcc041" data-toc-id="e0fe13c8-a26c-4748-a20e-ecb152dcc041" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Here's What Became Crystal Clear</h2>The coaches who'll thrive in this new landscape won't be the ones who adopt AI fastest or most completely. They'll be the ones who:<ul><li>Stay grounded in what makes coaching transformational</li><li>Use AI strategically for the parts that don't require human magic</li><li>Verify everything before it goes out</li><li>Keep their unique voice and energy intact</li><li>Ask the hard questions about ethics, privacy, and impact</li></ul>Do this together, not alone<h2 id="627c24e4-3dd9-4282-8269-0bcf3bd29f19" data-toc-id="627c24e4-3dd9-4282-8269-0bcf3bd29f19" style="font-size: 24px; font-weight: 600; line-height: 1.2;">The Invitation</h2>This was just round one. We're barely scratching the surface. Next session, we're diving into AI visibility - how discovery and credibility are changing, and how to position yourself as an expert in a world where AI is doing the searching.<a target="" rel="noopener noreferrer" href="https://www.coachtrainingcampus.com/aivisibilitymastermind">Save your spot for the next AI Mastermind</a>Because here's what we learned: the best insights don't come from the tech bros promising silver bullets. They come from coaches in the trenches, sharing what's actually working, what's hilariously broken, and what keeps them up at night.That's the conversation we're building and there's a seat with your name on it. <hr>Coach Training Campus specializes in guiding coaches to extract and articulate their signature wisdom the unique frameworks, models, and methodologies that make your coaching irreplaceable and valuable, especially in the age of AI. Want to learn more? Book a <a target="" rel="noopener noreferrer" href="https://www.coachtrainingcampus.com/breakthrough-session">free breakthrough session here</a>.#CoachingBusiness #BusinessCoaching #CoachTraining #EntrepreneurialCoach #CoachingTips #SustainableCoaching #CoachDevelopment #AIandCoaching #CoachingIndustry Authors <a target="_blank" href="https://www.linkedin.com/in/gabbybutton/">Gabby Button</a> &amp;<a target="_blank" href="https://www.linkedin.com/in/debking-happiness-coach/"> Deb King</a>&nbsp;

Welcome to what happens when real coaches talk honestly about AI. No hype, no silver bullets, just raw insights. In our recent AI Mastermind, we uncovered how coaches are experimenting with AI, what’s working (and what’s not), and why the human side of coaching still matters most. Discover the real tools coaches are using, the shocking stats that raised eyebrows, and the deeper ethical questions shaping the future of coaching. From ChatGPT vs Claude to energy alignment and authenticity, this candid conversation reveals how to use AI intelligently, without losing your humanity. If you’ve been wondering how to adapt, what to automate, and what to never outsource, this is your guide to thriving in the AI era as a transformational coach.

The AI Conversation Coaches Are Having Behind Closed Doors

Welcome to what happens when you get coaches in a room to talk honestly about AI.

The Energy Thing (AKA Why Your Vibe Matters More Than Ever)

The Market Split (And Why It's Not All Doom and Gloom)

Learn what traditional coaching and business schools don't teach.

The AI Conversation Coaches Are Having Behind Closed Doors

The AI Conversation Coaches Are Having Behind Closed Doors

Related Posts

Is Your Use of AI Making You A Worse Coach?

How do we know what Ai knows about us?

Standing Out in an AI-Driven Coaching World

Ai Doesn't Know What You Know

The Subtle Trap: How AI’s Biases Shape Your Decisions Without You Knowing