Ai Doesn't Know What You Know

Something stealth is happening in coaching right now. Smart, experienced coaches and practitioners are using Ai to shape how they present themselves.

On the surface, that seems harmless. Ai can fast-track a lot of things and it’s definitely changing how we work and communicate but when it starts defining your frameworks, your philosophies, and your body of work?

That’s where things go astray because Ai isn’t creating new knowledge. It’s scanning the archive of what’s already been said and offering you the average of it. That’s its function. It pieces together what it’s seen before, then delivers it back to you polished, professional and entirely second hand.

We’ve tested this hundreds of times and here’s what we’ve seen. If you rely on Ai to create your signature models or articulate your approach before you’ve unpacked your own thinking, you’ll end up reinforcing the very paradigms you’re trying to move past.

The result? You sound like the field you’ve already outgrown and like every other coach or expert out there (and they are coming out thick and fast). Worse, you start packaging your work in a way that puts you right back in the box you spent years climbing out of.

Take a career coach we worked with recently. She’d moved far beyond the old formulas of resumes, job ladders, corporate messaging. Her work was now about helping people design careers from the inside out. Deep identity work, life vision, radical ownership of potential but when she asked Ai to help define her program too early in the process, it spat out the usual: “career clarity, job readiness, interview preparation.” It didn’t reflect her brilliance and the work she was here to do. It reflected and reinforced the very practices that are holding people to ransom in their careers.

That’s the risk. What gets lost is the path you’ve actually walked. The way your experience and insight have evolved. The threads you’ve woven that no one else can see.  That’s what makes your work distinctive, that’s the work the world needs now more than ever. That’s what moves clients and the world forward.

So ... “What’s wrong with getting help from Ai to write up my expertise or create a framework?”

The answer? Nothing, in fact it is awesome if you’ve done the work first. If you’ve unpacked your lived experience, named the key distinctions, recognised the shifts you’ve supported. If you already understand the territory you guide people through.

Then yes, Ai can help you shape it. It can refine your language, structure your signature model and approach. Help you communicate it with clarity. But it cannot do that for you, not at the start.

If you hand it the reigns too soon, before you’ve done the work of thinking, reflecting, owning, and speaking your way through your real expertise. Out loud, on paper and in  messy drafts and half-finished thoughts,  it will put you in a box it thinks you need to be in, an industry standard cookie cutter box, or worse still, a box that was never yours in the first place.

Now is the moment to back what you actually know, to stand in the depth you’ve earned and speak from that place before the shortcuts, before the tools start shaping the message for you.

This is how you lead and make real change happen. Let the tech do its job, but don’t hand it yours.

At Coach TraininAt Coach Training Campus we specialise in providing Step-by-step expert coaching and training to turn your brilliance into programs clients trust, value, and buy. Want to know more? Download our mini guide .. Package Your Coaching Like a Pro, The 5 Costly Mistakes That Keep You Underpaid & How To Fix Them.