Nobody set out to sabotage you, but if you wanted to build a system guaranteed to produce broke, anxious coaches who can't explain what they do, you'd build exactly what's being sold right now as coach training.<h2 id="daa028d7-e768-4c82-b907-4f766b36ce1b" data-toc-id="daa028d7-e768-4c82-b907-4f766b36ce1b" style="text-align: left; font-size: 24px; line-height: 1.2;">The Life Coaching Definition of ‘Coaching’ Will Create Business Failure!</h2>Start with the definition. You were taught that coaching is partnering with someone in a thought provoking process.Read that again. There's no result in it. Not one word about what changes for the person sitting across from you. You were handed a job description with the actual job missing. Don’t Pick A Niche!You were also told to pick your niche and your avatar now, before you'd worked with enough people to know what you're even good at. So you sat alone with a worksheet, answering questions about her age, her income, her relationship status, whether she had kids, what car she drove, guessing your way into an answer that should have come from a year of real conversations instead.You typed something that sounded confident on the page and felt like a stranger the moment you tried to say it out loud to a real person. Yes, You Can and Should Share Your Expertise!You were taught to forget everything you knew before this too. The fifteen years you spent managing teams, or nursing, or running a business, or raising kids through something hard, stopped counting the moment you became a coach, since you were told the one thing you're not allowed to do is advise.You sat across from a client who needed exactly what you already knew, and you held your tongue, because that's what you'd been trained to call professional.<h2 id="7c6ed0b4-4b47-49dc-9300-9d1c355cbd1d" data-toc-id="7c6ed0b4-4b47-49dc-9300-9d1c355cbd1d" style="text-align: left; font-size: 24px; line-height: 1.2;">Single Sessions Don’t Get Results!</h2>You ran single sessions and waited to feel like a real coach. A client would cry, or have a breakthrough, or tell you that was the best conversation they'd had in years, and for a day you'd feel like you'd made it. Then they wouldn't book again, and you'd wonder what you did wrong.Nothing went wrong! One hour can feel powerful and still prove nothing, because the actual result, the kind that changes a life, takes weeks to show up, not minutes. Nobody told you that either.You Need A New Way To Communicate ResultsSomehow, despite all of this, you got a result, a real one. You told the next prospect you help people release deep seated patterns and reconnect with their authentic self. What she actually needed to hear was that she'd stop lying awake at midnight rehearsing the conversation she's too scared to have. You used your words instead of hers, and she didn't buy. Marketing Is Rarely The Cause Of Your ChallengesThen, right when you were at your most exposed, most unproven, most broke, somebody sold you a funnel!It’s Time To Change All This Most of what's taught to new coaches isn't based on why they actually fail. Ours is, built on over a decade of research, and it hasn't stopped. If you want to avoid the journey most coaches take to failure, message me to find out more.

Most coaches don’t fail because they lack passion. They fail because they were taught confusion: no results, no pathway, no clear value. It’s time for a better way to build a coaching business.

Life Coaches : You Were Trained To Fail

The Life Coaching Definition of ‘Coaching’ Will Create Business Failure!

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Life Coaches : You Were Trained To Fail

Life Coaches : You Were Trained To Fail

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