<p>This week's Inner Circle Group Coaching session had a singular focus: AI and Visibility.</p><h2 id="f3d4640b-1a28-43ec-934a-309f3d70f8b4" data-toc-id="f3d4640b-1a28-43ec-934a-309f3d70f8b4" style="font-size: 24px; font-weight: 600; line-height: 1.2;"><strong>Why This Matters Now</strong></h2><p>With the rise of AI, building an online presence demands an entirely new strategy. The landscape is a rapidly evolving "moving minefield", which is why we’re constantly diving into research and consulting with AI and SEO experts, and analyzing experiments conducted by the SEO community.</p><h2 id="c69b7048-69bd-4ae5-87be-8513ac71ab49" data-toc-id="c69b7048-69bd-4ae5-87be-8513ac71ab49" style="font-size: 24px; font-weight: 600; line-height: 1.2;"><strong>The Foundation: EEAT as Your Visibility Strategy</strong></h2><p>We focused on the foundational elements of AI Visibility and Credibility, exploring how EEAT (Experience, Expertise, Authority, Trustworthiness) is emerging as the credibility standard for the digital world.</p><p>Originally developed for Google in 2014 to combat low quality and prolific AI-generated content, this framework appears to be the foundation that matters most. All signs are pointing to this being a great place to start for designing your visibility strategy.</p><h2 id="83dd3de1-3a68-4d30-946f-61e264f38193" data-toc-id="83dd3de1-3a68-4d30-946f-61e264f38193" style="font-size: 24px; font-weight: 600; line-height: 1.2;"><strong>It's Not About Keywords Anymore</strong></h2><p>Here's another thing: this isn't just about keywords anymore. It's about understanding the conversational nature of AI search versus Google or standard SEO search.</p><p>The way potential clients interact with AI is fundamentally different from how they've searched in the past. This shift requires us to think differently about how we create and structure our content.</p><h2 id="cde7864a-8d91-4870-978a-5dbcb56b6eb0" data-toc-id="cde7864a-8d91-4870-978a-5dbcb56b6eb0" style="font-size: 24px; font-weight: 600; line-height: 1.2;"><strong>Key Foundational Wins for Building Credibility</strong></h2><p>We discussed several strategies for building credibility in this new landscape. Here are a few:</p><h3 id="60c33d4d-6ab4-4311-ad71-df8918c776f5" data-toc-id="60c33d4d-6ab4-4311-ad71-df8918c776f5" style="font-size: 20px; font-weight: 600; line-height: 1.2;"><strong>Elevating Your Signature Frameworks</strong></h3><p>Your signature frameworks are more important now than ever before. Using them frequently signals your expertise and authority. These aren't just tools for your clients, they're markers of your unique approach that help AI recognize you as a credible source. (Don’t have a signature framework, talk to us that’s one of our specialities.)</p><h3 id="fa9687ae-aca2-4988-b21e-e93663a97a33" data-toc-id="fa9687ae-aca2-4988-b21e-e93663a97a33" style="font-size: 20px; font-weight: 600; line-height: 1.2;"><strong>Mastering the Language of Conversation</strong></h3><p>Start thinking about how potential clients are having conversations with AI. What questions are they asking? What problems are they trying to solve? This helps you create content that will support AI to uncover you as a source when those conversations happen.</p><h3 id="9eca9b17-7f0d-4168-9074-e50a80457009" data-toc-id="9eca9b17-7f0d-4168-9074-e50a80457009" style="font-size: 20px; font-weight: 600; line-height: 1.2;"><strong>Demonstrating Genuine Experience</strong></h3><p>Ensure your content reflects that you have lived it. This is vital to combat AI-like generic content by showing you are a recognized expert. Content should describe lessons learned from working with clients, using case studies, and relating the theory to what you are actually doing. (Not sure of your unique brilliace, we have step by step processes so you can identify it and communicate it with power, clarity and visibility.)</p><p>Your experience is your competitive advantage in an age where AI can generate generic content in seconds.</p><h2 id="2301161d-2e6c-46a9-83cc-815489aa9893" data-toc-id="2301161d-2e6c-46a9-83cc-815489aa9893" style="font-size: 24px; font-weight: 600; line-height: 1.2;"><strong>Moving Forward</strong></h2><p>So many key insights from today's discussion on staying relevant and having our unique wisdom surfaced by AI. The key is understanding that credibility, authenticity, and demonstrated expertise matter more than ever.</p><p>If this topic interests you, join us on a <a target="_blank" rel="noopener noreferrer" href="https://www.coachtrainingcampus.com/aicoachingmastermind">free mastermind</a> where together we will explore the changing ground of AI specifically for coaches.<span style="color: rgba(0, 0, 0, 0.9);"> Register now because numbers are limited to ensure it can be an conversational, engaging and powerful session.</span><br><br>Author <a target="_blank" rel="noopener noreferrer" class="pwHwmXBqmofSClxsctVkNQQzvNIASaSVkFYLg " href="https://www.linkedin.com/in/gabbybutton/">Gabby Button</a></p><p><em>If you’re ready to stop blending in and start standing out, now’s the time. Download our free mini-guide</em><a target="_blank" rel="noopener noreferrer" href="https://www.coachtrainingcampus.com/pro/"><em> </em></a><a target="_blank" rel="noopener noreferrer" class="pwHwmXBqmofSClxsctVkNQQzvNIASaSVkFYLg " href="https://www.coachtrainingcampus.com/pro/"><em>Package Your Coaching Like a Pro: The 5 Costly Mistakes That Keep You Underpaid &amp; How to Fix Them</em></a><a target="_blank" rel="noopener noreferrer" href="https://www.coachtrainingcampus.com/pro/"><em>.</em></a></p><p><br><br></p>

Discover how coaches can build visibility in the age of AI search. Learn why EEAT (Experience, Expertise, Authority, Trustworthiness) is emerging as the digital credibility standard. Explore practical strategies including elevating signature frameworks, mastering conversational AI search, and demonstrating genuine experience to help AI surface your unique coaching wisdom when potential clients are searching for solutions.

AI and Coaching Visibility - The Conversation We Need To Have

The Foundation: EEAT as Your Visibility Strategy

Key Foundational Wins for Building Credibility

Learn what traditional coaching and business schools don't teach.

AI and Coaching Visibility - The Conversation We Need To Have

AI and Coaching Visibility - The Conversation We Need To Have

Related Posts

7 Critical Mistakes Keeping Your Coaching Business Invisible (And How to Fix Them)

The Illusion Everyone's Falling For: AI "Empathy"

Why Clients Buy on Emotion (But Say Yes With Logic)

Why AI Is Making Good Coaches Invisible (And What Actually Separates the Winners)

Why Coach Training Campus Is the Gold Standard for Building a Sustainable Coaching Business