By Gabby Button | <a target="_blank" class="underline" href="https://www.linkedin.com/in/gabbybutton/">Connect on LinkedIn</a> | Co-Founder, Coach Training Campus<h2 id="e029f96b-731a-4d1c-bef6-93279f836074" data-toc-id="e029f96b-731a-4d1c-bef6-93279f836074" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Imagine Hiking a Mountain with No Markers</h2>Picture this: you’re hiking up a mountain. You’re walking steadily, step after step, but there are no markers, no trail signs, no viewpoints to pause and catch your breath. Just trees, effort, and an endless uphill struggle. After a while, even if you are making progress, it starts to feel like you’re getting nowhere.You’re moving, sweating, doing the work, but if you can’t see how far you’ve come or how close you are to the top, the effort begins to feel pointless. That’s exactly how most clients experience coaching when we don’t show them the journey they’re on.<h2 id="ba62563a-6dcf-4206-858c-9af7e115d234" data-toc-id="ba62563a-6dcf-4206-858c-9af7e115d234" style="font-size: 24px; font-weight: 600; line-height: 1.2;">People Stay for Progress, Not Just Success</h2>It’s not enough to help your clients create change. They need to see, feel, and own that change.Because here’s the reality: people don’t stick around for vague promises of “success.” They stay when they can feel and measure their progress. When they can track each step and celebrate the milestones along the way.And this is the piece too many coaches miss, especially in a noisy, fast-moving world:<ul><li>Small steps are what build big success.</li><li>Micro-wins matter more than you think.</li></ul><h2 id="c75f1b14-8fe3-4760-955b-770b7f99817d" data-toc-id="c75f1b14-8fe3-4760-955b-770b7f99817d" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Why Micro-Wins Are the Secret Ingredient</h2>Every week inside our Inner Circle, we watch brilliant, intuitive coaches finally gain traction. Not by piling on more strategies, but by honouring one small action at a time. In a world that conditions us to hustle, overdeliver, and overwhelm ourselves, this shift is almost revolutionary.When clients experience visible progress, no matter how incremental, they feel momentum, hope and they stay engaged.<h2 id="2b495399-7cf8-4408-8c7f-915eaf543885" data-toc-id="2b495399-7cf8-4408-8c7f-915eaf543885" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Reflection Prompt for Coaches</h2>Take a moment to consider this:Where in your client journey are you actively showing progress, not just assuming it’s felt?When you can answer that clearly, you’ll start to see retention improve almost overnight.<h2 id="817bf393-b1d4-4844-a877-efbff4af9fb8" data-toc-id="817bf393-b1d4-4844-a877-efbff4af9fb8" style="font-size: 24px; font-weight: 600; line-height: 1.2;">AI Prompt of the Week</h2>Need a little help celebrating those micro-wins? Try this prompt:Write a motivational client check-in message that celebrates a small win, ties it to a bigger outcome, and reinforces the value of slow, sustainable progress.Example: "You showed up today even when it felt hard. That’s leadership in action. These are the moments that build your bigger vision."<h2 id="295834a0-0f0c-4066-abcd-90dc681d6eb6" data-toc-id="295834a0-0f0c-4066-abcd-90dc681d6eb6" style="font-size: 24px; font-weight: 600; line-height: 1.2;">From a Coach with 1,000 Clients…</h2>Just this week, a highly experienced coach, someone who has worked alongside Jack Canfield, John Assaraf, and Eben Pagan, joined our Package Your Coaching Like a Pro live event.She showed up at what I like to call “stupid o’clock” 1am to 2am her time and still stayed engaged the entire hour. Afterward, she said:"You’ve truly pleasantly and positively surprised me. You have nailed what is really going on but I have never seen it explained so well or laid out so practically!"When someone with over 1,000 clients says that, you know you’re onto something.<h2 id="476605c0-db44-4a2b-b2a9-5a2d549746dc" data-toc-id="476605c0-db44-4a2b-b2a9-5a2d549746dc" style="font-size: 24px; font-weight: 600; line-height: 1.2;">Want to Learn What She Loved?</h2>Join us for our live 1-hour workshop:Package Your Coaching Like a ProYou’ll discover the secrets behind coaching that’s easy to sell, powerful to deliver, and designed to retain clients, spark referrals, and create raving fans.<a target="_blank" rel="noopener noreferrer" href="https://www.coachtrainingcampus.com/events/">Find a time that works for you</a>Remember If your clients can’t see their progress, they’ll quietly drift away, even when your coaching is working beautifully. This one-hour event shows you how to change that, fast. You’ll thank yourself.All sessions run at the same time: 7:30pm–8:30pm EST / 9:30am–10:30am Sydney time.

If clients can’t see their progress, they’ll drift away. Learn how to make micro-wins visible and keep them engaged for the long term.

If Your Clients Can’t See Their Progress, They’ll Drift Away

Imagine Hiking a Mountain with No Markers

People Stay for Progress, Not Just Success

Learn what traditional coaching and business schools don't teach.

If Your Clients Can’t See Their Progress, They’ll Drift Away

If Your Clients Can’t See Their Progress, They’ll Drift Away

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